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4 Hacks to Convert Low-Quality Leads from Facebook Ads

- A Guide for Med Spa Owners

As a med spa owner, you may have previously experienced low-quality leads when running your Facebook ad campaigns. This can be a frustrating and costly problem, but it's important to understand that there's no such thing as a "bad lead". As long as your campaign has a clear message (offer), that means leads generated have shown interest in the service you're advertising. Sure, there are lower-intent and higher-intent leads. But more often than not, it's not a lead quality problem but a follow-up problem that's the root cause of your subpar results.....

In this blog post, we'll provide a guide on how to overcome the "low lead quality" issue our clients often bring up as an objection before signing on with us.

Most often, when a med spa has difficulty converting leads generated through paid social, the main bottleneck is a lack of a clear and effective SOP for lead follow-up. Without an SOP it's near to impossible to maximize your return on investment (ROI) from your advertising and scale your med spa in an efficient manner.

Here are 4 essentials your med spa needs to increase conversion ratios from leads to appointments:

1. Define Your Target Audience:

The first step to generating high-quality leads from Facebook ads is to have a clear understanding of your audience. This will help target the right people who resonate with your offer and generates leads that are more likely to convert into appointments.

2. Establish an SOP and Omni-Channel Presence:

Once you have defined your target audience, the next step is to establish a clear standard operating procedure (SOP) for lead follow-up. This should include a timeline for when and where you will reach out to leads, as well as a process for booking appointments. The more channels you use to reach out to leads the higher the likelihood of you getting through to them. (SMS, Email, Phone)

SOPs ensure that your staff are on the same page and follow the same procedures, which will lead to a more consistent and effective follow-up process.

3. Automate & Personalise:

To make the process as efficient as possible, consider using technology to automate the process. This can include CRM (customer relationship management) systems, email marketing software, SMS & email automation, and conversational AI. You'd think this would decrease the level of personalization. Quite the contrary, most software today allows you to address each lead by their first name. Today, leads followed up by appointment setter bots often think they're talking to a human due to how far AI development has advanced just in the past few months.

4. Pre-Paid Appointments & Sales Scripts

Taking a deposit for an appointment effectively erases your no-shows and maximizes the ROI of your digital marketing. Use sales scripts for appointment setters when calling leads. Arm your staff with the tools to handle objections. This will result in a higher amount of both regular AND pre-paid appointments.

These 4 "hacks" ensure you're not relying on your Facebook ad campaigns generating "high-quality leads". Rather, set you and your business up for success by improving your systems & processes for appointment setting.

In conclusion

Facebook ads can help you reach a larger and more targeted audience and gives your business a consistent inflow of leads to convert. It provides a quicker way of scaling your med spa to new highs than relying on a mouth-to-mouth or organic social media strategies. However, there's no denying that in order for your business to effectively leverage paid social, you do need the proper systems and SOPs in place to handle inbound "lower intent" leads. If you're having difficulty converting leads from your paid ads campaigns, consider implementing our 4 essentials and invest in a comprehensive lead follow-up process. By doing so, you'll maximize your return on investment (ROI) from your Facebook advertising and generate high-ticket appointments, consistently and on demand.


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